Fashion design can be a pretty tiring job. From the physical aspects of creating and sewing to the mental aspects of the creative process itself, the last thing you want to have to think about is marketing. Unfortunately, this is a huge part of becoming successful as a fashion designer. Of course, you want to save as much of your time as possible for design, so these 3 strategies for marketing for fashion designers will save you time.
YouTube is the best space for online marketing for fashion designers. There is a built-in audience, your videos will start to get suggested after other videos, and it’s easy to get people to subscribe. You want to title your videos with fashion design keywords, which simply mean words that users search for. Post at least one video a week, but the more the better (especially when you’re first starting out). Try to teach your viewers something in each video, ask them something, and ask them to subscribe. This will engage your viewers and grow your audience.
This is by far one of the easiest methods, but also one of the most fun. Just set up an account and upload pictures as much as possible, the more the merrier. Here’s the fun part: look at virtually anything related to design, and pin anything that looks interesting. It’s similar to a ‘like’ on Facebook, and just lets the user know that you like their image. The more images you pin, the more pins you’ll receive.
This takes the most time, but it is also the most powerful ways of marketing for fashion designers, and you can really position yourself as a strong fashion designer. How? Make sure to not only show your designs, but other’s as well. This will position you as an expert in the field, and also let you get some of the viewers from other designers. The key is to not criticize, the blog should mostly be about your design, and always be polite, respectful, and tactful about anyone else’s work you mention.
Wrapping it up and getting started
This may seem like a lot, but don’t think that you have to start all of it right away, or even at the same time. Just pick one fashion designers marketing strategy to focus on, and start today. Once you get comfortable with the process, it will take less and less time. Even better, the results will grow over time. This means less time marketing for you, and more time designing.
Marketing for fashion designers is not as daunting as many perceive; you just have to do it!!